Participation in the Athens International Boat Show 2025 was a landmark event where ZOIS EFSTATHIOU S.A. challenged traditional booth structures by shifting focus from passive display to active interaction. The primary goal was to increase visitor attendance and foster meaningful engagement with the company’s extensive product portfolio.
Integrated Strategy & Portfolio
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The Power of Display: The booth served as a hub for marine enthusiasts, featuring the latest Mercury Marine outboard models alongside a comprehensive range of products from over 60 renowned marine equipment brands.
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The Diagonal Corridor: A deliberately designed diagonal path guided the natural flow of movement, making the booth an unavoidable part of the visitor’s journey.
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High-Impact Activations: Innovative elements were integrated to enhance engagement, including a QR-based Treasure Hunt, digital price lists, and interactive audio experiences.
Special Events and Milestones
To elevate the visitor experience, the company hosted a Cocktail Event with two significant objectives:
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80th Anniversary Launch: It marked the beginning of celebrations for the company’s upcoming 80th anniversary in the market, occurring in 2026.
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Mercury CSI Awards: The event served as the venue for the 2025 Mercury CSI Awards ceremony.
The success of the project was attributed to the dedication of the ZOIS EFSTATHIOU S.A. team, who ensured the smooth operation of the booth throughout the exhibition.
